Connectingmallretailerstocustomersathyper-localspeed.
Mall retailers had no digital presence and orders were pure chaos.
Local mall retailers operated in complete isolation — no unified storefront, no real-time order system, no delivery coordination. Orders came in via WhatsApp calls and were manually logged by store staff. When items sold in-store, digital listings stayed unchanged, causing double-sells. Delivery assignments were handed out manually, creating 15–20 minute matching delays and a 22% order cancellation rate that was destroying merchant trust.
An event-driven WebSocket pipeline with AI-powered catalog management.
Built the full platform from scratch — a persistent WebSocket gateway keeps all three parties (buyer, merchant, delivery partner) in sync with sub-second latency. When an order is placed, a broadcast fires to the merchant in under 200ms. A geo-indexed PostgreSQL engine calculates the nearest available rider automatically, cutting matching time from minutes to seconds. For catalog management, a Gemini-powered PDF parser lets vendors upload raw supplier sheets — it reads, classifies, and creates structured listings across 20+ product categories with zero manual entry. Three delivery modes (Express 60-min, Scheduled, Self-Pickup) run off the same order state machine.
“By wiring buyers, merchants, and delivery partners into a shared real-time state, the platform eliminated the entire manual coordination layer that was causing a 22% cancellation rate.”
Engineering Core Principle